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https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1548124616965-L82KECGH7JUWZP7BZ6BP/lb.jpg BIOS https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1548124656487-1HPF61W1DRI3CCTBMACC/45140003-v2.jpg BIOS Kimberley Pearce and Erinn Marr. https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1548124616965-L82KECGH7JUWZP7BZ6BP/lb.jpg BIOS https://www.winebrain.com.au/who-is-wine-brain-1 daily 0.75 2019-06-25 https://www.winebrain.com.au/contact-us daily 0.75 2024-11-26 https://www.winebrain.com.au/who-is-wine-brain-copy daily 0.75 2024-10-04 https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1708927424177-7FSUN6VPC2IDASY64PWM/24042023_Glenhope-Vineyard_635.jpg Who is Wine Brain (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.winebrain.com.au/about daily 1.0 2025-03-07 https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/47a780eb-8b1f-494e-b4c3-970df7c31fa4/Untitled+design.png About - Make it stand out Principal, Kim Pearce https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1732602814266-I92RFT0E6B5K3YWY51TE/Three+distinct+terroirs.jpg About https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1732602790670-MJSUB0EMDHJJF50HWO0E/MountMonumentTastingNotes.JPG About https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1732602550589-BZYQZ5Y05NOOV9NOTRBA/Cellaring.jpg About https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1732602488015-5ONJ8AH1DSU943HZQRQ4/00000PORTRAIT_00000_BURST20190818190721093.jpg About https://www.winebrain.com.au/process daily 0.75 2024-11-26 https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1485386993731-KXLW0AETTYFD8JJBM5ZI/MODULES.JPG PROCESS - Process modules (Copy) Process modules Think of us as your external brand manager. We bring a different perspective and a big-end-of-town brand manager practice to individual, small and medium-sized wine producers. We understand what drives SME wine and hospitality brands, the importance of cost benefit, flexibility, individuality and efficiency. So, we’ve divided our services into four key modules: IDENTITY, COMMS, TRADE, CONSUMER. That way, we can focus on the areas of the business that need to be prioritised with targeted strategy and productive marketing tactics. https://www.winebrain.com.au/whatswb daily 0.75 2024-11-26 https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1486429439088-VHTU5JAI15P6Y543M1C4/WHATISWB.JPG WHAT'S WB? WINE BRAIN is a hands-on marketing practice centred on wine & hospitality. Headed up by Kimberley Pearce, Wine Brain has deep wine experience (around 15 years), collaborators and connections covering all facets of the industry. We're focused on telling the brand story engagingly across identity, comms, trade and consumer, all to build a deep connection with customers. While we’ve worked with big and small brands, we’re interested in working with like-minded producers that value complexity, individuality, authenticity. https://www.winebrain.com.au/bio-1 daily 0.75 2025-03-07 https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/47a780eb-8b1f-494e-b4c3-970df7c31fa4/Untitled+design.png https://www.winebrain.com.au/home2 daily 0.75 2024-11-26 https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1486447804299-U1IRARHLIUOJ1P2D9U1E/IMG_9704.jpg HOME This module reviews current messaging and refreshes communications content to ensure consumer cut through. We identify the philosophy, develop key brand messages and an authentic communications personality from which we can build experiential and engagement. --Developing the brand story - the why rather than the how --Authenticity - personalising the brand and voice that people can emotionally connect to --Creative direction - develop the story across all channels, from traditional, digital to experiential --Consumer profiling – review and analysis of the end consumer – the people that actually consume your product to understand their needs and how your brand fits into their lifestyle and identity. https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1486428031000-139W6A1K6HRQNKMYDCAO/20160208_164548.jpg HOME The module where we communicate the brand story, targeted at a range of channels. From developing web assets, social channels, email marketing, consumer and trade activations, media campaigns, awards and core festivals, trade or public events to exploring brand collaborations. --Web development - digital writing, look-and-feel, web build and hero image selection --Building and expanding social community - social media policy, content and campaigns --Content calendars – from quarterly to annual content planning, creation and management --Targeted digital campaigns – effective, customer segment driven email campaigns --Media campaigns – press release, sampling and media management --Tactical campaigns - sales/database focused collaborative and event campaigns. https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1486427267719-OQIE788FMHCK3OJ5EQ9P/The+Mutual+Store+Melbourne.jpg HOME The module where we engage with trade, from building a genuine and succinct story for time poor somms to relate to, creating a strong suite of sales and marketing materials for you, the sales team or distributor, offering trend advice, hosting tastings for the trade and staff education. --Trade tastings – develop and manage engaging events for the trade, supporting your sales function --Collateral development and sales support – sales tool kits, packaging and marketing collateral --Peer sommelier and wine team staff education - for key existing on-premise customers --Trend advice – new product development guidance and key movements in wine list writing. https://images.squarespace-cdn.com/content/v1/5886d902e6f2e1097e902cd8/1486428480803-8E52IT8FYLNZ9IUCX7JM/20140819_191900.jpg HOME The module where we engage with the end consumer, leveraging consumer research, building the community IRL and bringing the brand story to life through strategic events, collaborations and sponsorship alignments. --Solo, collab. & public event management – design, plan and somm/wine ‘genius’ hosting (incl. 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