—COMMS / WEBSITE: Taste and write sensorial wine notes and update your website with new/upcoming release technical/tasting/PR reviews and bottle shots*. Test to ensure a seamless buying experience, with updated vintage content and images.
—COMMS / DIGITAL CAMPAIGN: 4-week social channel campaign (2 posts/week=8 total). Create 2 email marketing campaigns (e.g., Mailchimp) to build community engagement and support sales.
—COMMS / NEW RELEASE PR CAMPAIGN: Write formal press release for new vintage release, created targeted media list (e.g., 12 reviewers,) pack/send wine media samples and post-send follow up. Excludes shipping costs.
—COMMS / BOTTLE SHOTS: Organise fresh bottle shots for your new releases, with your favoured photographer (or I can suggest some). Excludes photographer fees.