Principal

Kim has more than 20 years in wine marketing, communications, the digital space, PR and events, with key engagements with small, family-owned operations to major national and international clients. 

She’s driven successful national PR campaigns with a multi-channel communications strategy for major events, products, and organisations. She’s written for different channels/audiences including digital and social media, traditional collateral, advertising creative, and video production.

Before Wine Brain, in agency and freelance, Kim worked with major wine and food brands and organisations like Royal Melbourne Wine Show, Melbourne Food & Wine Festival, Woolworths, King Island Dairy, Dan Murphy’s, and Wine Tasmania.

Since founding Wine Brain in 2014, Kim has been an independent strategic advisor for wine, beverage, and lifestyle brands. She’s partnered with leaders to accelerate growth and market presence. Incl.

• Repositioned emerging wine brands, securing reviews, gold medal accolades, and international recognition, including Wine Companion, Real Review, Victorian Wine Show, Melbourne Royal Wine Show.

• Designed export readiness and activation strategies, including UK market entry.

• Built high impact partnerships with luxury brands and major events including Good Food & Wine Show, Drink Victorian, Young Gun of Wine Vineyard, Melbourne Food & Wine Festival.

• Developed sommelier engagement programs driving trade advocacy including The Lake House, Armadale Cellars, Brae.

• Formulated sponsorship strategies to increase brand visibility and customer acquisition.

Professional organisations

• Individual Member, Wine Communicators of Australia

• Wine Pro Member, 67 Pall Mall Melbourne

• Professional Member, Australian Sommelier Association

• Licensee, Victorian Liquor License

• Exporter, Wine Australia