Who is Wine Brain
Est. in 2014, we're a Melbourne-based marketing consultancy centred on wine and hospitality. We have over 15 years of wine experience covering all facets of the industry. We focus on telling engaging brand stories across identity, comms, trade and consumer, to create a deep connection with customers. We work with big and small businesses; like-minded brands that value complexity, individuality and authenticity.
Think of us as your external brand manager.
The fruit is in the fermenter, now it’s time to prep the new releases.
We can help you with your website content, social media and email sends; and wine media campaign, including organising bottle shots - to get you selling your new wine releases ASAP.
Featured
“Wine Brain brings creative, engaging strategy and tactical campaigns to your business.”
Kimberley pearce | principal
Our Process
We bring a different perspective and a big-end-of-town brand manager practice to individual, small and medium-sized wine producers. We build long term relationships with core clients, leveraging our broad network and developing rich collaborations.
We understand what drives SME wine and hospitality brands and the importance of cost benefit, flexibility, individuality and efficiency. So, we’ve divided our services into four key modules:
IDENTITY
–
We review current messaging and refresh communications content to ensure consumer cut through. We identify the philosophy, develop key brand messages and an authentic communications personality from which we can build experiential and engagement.
COMMS
–
We communicate the brand story, targeted at a range of channels. From developing web assets, social channels, email marketing, consumer and trade activations, media campaigns, awards and core festivals, trade or public events to exploring brand collaborations.
CONSUMER
–
We engage with the end consumer, leveraging consumer research, building the community IRL and bringing the brand story to life through strategic events, collaborations and sponsorship alignments.
TRADE
–
We engage with trade, from building a genuine and succinct story for time poor somms to relate to, creating a strong suite of sales and marketing materials for you, the sales team or distributor, offering trend advice, hosting tastings for the trade and staff education.
“Artisan producers are successful if they make a connection on a personal level. I’m not sure whether this was my philosophy before I started working with Wine Brain, but it certainly is now. They understand the story, the journey and the customer.”
michael hall | michael hall wines
The fruit is in the fermenter, now it’s time to prep for the autumn releases.
We can help you with your website content, social media and email sends, and wine media campaign, including organising bottle shots - to get you selling your new wine releases ASAP.
(Bundled services, save 10%)