Rate Card
Explore our range of services. You can book now, if you already know what you’d like. Or, we can tailor a proposal – indicative costs below.
10% discount is available for small producers. (You can fill out our questionnaire or request a proposal to claim.)
Comprises documented brand story, incl. deep dive into the history and brand differentiation, build identity prism to honing down to key brand messages.
Identify core consumers interests and drivers, and a compelling brand voice to communicate with them.
Develop a communications kit for collateral and digital content.
Comprises documented 12-month marketing program.
Starting with Marketing Program Strategy reiterate brand voice, web changes, database development, social media, local area and regional tactics, experiences, sponsorship leverage & PR, and brand collaborations.
Teased out into Activity Calendar, detailing planned activities, costed events, and targeted comms with a round of changes to refine the plan.
The new vintage has hit the winery; time to clear the decks of the back vintages.
We can help you with your website content, social media and email sends, and wine media campaign - to get you selling through your last vintage ASAP. Incl. Bundled services, save 20%.
—COMMS / WEBSITE: Wine notes and website update.
—COMMS / DIGITAL CAMPAIGN: 4-week social & email campaign.
—COMMS / NEW RELEASE PR: Press release, targeted media list, pack/send & follow up.
Refresh (or establish) the direct-to-consumer strategy – tailored to the business lifecycle – with a coordinated campaign to drive sales to your list and build the community.
—STRATEGY: best in class DTC strategy, key market insights, model opportunity and budget growth.
—TECH STACK/ PROCESS: review tech stack, refresh data collection, customer experience, optimising cellar door.
—RE/ DEFINE OFFER: Refresh/ matrix variable packs, prices and discounts, incl. brand-building features.
—LAUNCH PROMO: Review/ update to web, then one-month digital launch across social media and email.
Tell the world about your releases with a 4-week social channels campaign (2 posts/week=8 total).
Create 2 email marketing campaigns (e.g., Mailchimp) to build community engagement and support sales.
Comprises an event plan and management of the event promotion incl. social media, group marketing, and PR campaign running over ~2 months.
Incl. content and tactical recommendations that drive compelling guest experience, event attendance and sales, as well as broaden consumer brand recognition and drive database acquisition.
Let’s get your website content all up to date; incl. your wine tasting notes, technical notes, bottle shots, reviews, and awards.
Taste and write sensorial wine notes and update your website with new/upcoming release technical/tasting/PR reviews and upload existing bottle shots.
Test to ensure seamless buying experience, with updated vintage content and images.
For your New Release PR Campaign, we’ll write formal press release for new vintage release, create a targeted media list (e.g., 12 reviewers) and pitch story and samples to them.
Pack/send wine media samples and post-send follow up.
Ex. shipping costs.
Fresh bottle shots, vineyard, or winery photos/video during vintage (your favourite photog or one of ours).
Brief and manage the shoot to get the right shots.
Ex. photo/video fees.