Kimberley Pearce Kimberley Pearce

Bass Coast Wine Trail

With whale watching and southern lights season in late autumn/winter, time to dig out my research for Wine Gippsland Itinerary. Explore the Bass Coast wine trail – wet the whistle before being awed by the majesty of nature.

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Kimberley Pearce Kimberley Pearce

Press Release: ‘Skipping Rabbit Yacht Club’

On Sunday 25 January 2026, Kyneton Ridge Estate will be transformed into Skipping Rabbit Yacht Club for one afternoon only. For the launch of 2025 Kyneton Ridge ‘Skipping Rabbit’ Pinot Noir sunset tasting and live concert by The Yachtski Brothers.

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Kimberley Pearce Kimberley Pearce

Press Release: ‘2025 Winter releases from sustainable, boutique Huon Valley vineyard’

Vignerons, Craig Mundy and Karen Miller, are pleased to release their Two Bud Spur red wines for winter 2025. Two Bud Spur is one of Tasmania’s southern-most, boutique vineyards in the heart of Gardners Bay in the Huon Valley. First planted in 1996, the site produces slow ripening, cool climate wines that reward aging. Craig Mundy and Karen Miller (both marine scientists) first took on Two Bud Spur as a side project, which has since become their focus.

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Kimberley Pearce Kimberley Pearce

Press Release: ‘First Sustainable Winegrowing Australia Certified Vineyard In Macedon Ranges’

As of 1 January 2025, Kyneton Ridge Estate is the first certified member of Sustainable Winegrowing Australia in the Macedon Ranges wine region. Since Angela and Andrew Wood bought Kyneton Ridge Estate in 2019, they have been working towards a regenerative viticulture approach. In 2023, they committed to their sustainability journey by becoming a member of Sustainable Winegrowing Australia and preparing for certification of the Kyneton Ridge Estate vineyard.

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Kimberley Pearce Kimberley Pearce

Press Release: ‘Discover Tasmania’s Southern Open Vineyards’

Step Into the Heart of Tasmania’s Wine Country

Mark your calendars! From 28 February to 2 March 2025, Southern Open Vineyards invites you to experience the magic of Tasmania’s renowned southern wine regions. This festival opens the cellar doors to 41+ exceptional wineries across the Coal River Valley, Derwent Valley, Huon Valley & d’Entrecasteaux Channel, and the South East. From Hobart, get an insider’s look into the people and pristine environment that define Tasmanian winemaking.

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Kimberley Pearce Kimberley Pearce

Mount Gambier. New World Etna?

If you’ve never heard of Mount Gambier wine, you’re probably not alone. Mount Gambier/Berrin is Australia’s newest wine region and was only officially added as a viticultural region in 1982. Berrin is the traditional lands of the Boandik Peoples on the Limestone Coast, close to the Shipwreck Coast.

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Kimberley Pearce Kimberley Pearce

Press Release: ‘Inaugural Vintage Release’

In November 2023, Macedon Ranges’ Glenhope Vineyard officially launches its 2022 vintage. As a grower vineyard in the northeast of one of Australia’s best cool climate regions, its fruit is much sought-after by local wine icons, including Bindi Wines, Latta Vino, and Silent Way.

For the first time, a collection of small batch wines will be released under the Glenhope Vineyard label:

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Kimberley Pearce Kimberley Pearce

Brand Story Development: Gippsland Wine Company

Part of the Brand Story development, we deep dive into the background, region, winemaking and terroir of a producer to drill down on what makes them special. Then, we can use this content across all touchpoints, from technical notes, media, reworked for website, social media, and database and club emails.

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Kimberley Pearce Kimberley Pearce

Macedon Ranges – high times

It was fascinating working on the background research for the Macedon Ranges region, preparing the technical notes for Mount Monument. It is such an interesting geology:

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Kimberley Pearce Kimberley Pearce

Unlocking the Chinese wine lexicon

Countless Australian producers have attempted to crack the Chinese market, with many taking the approach of ‘educating’ the emerging market on the key varietal and regional characteristics of the wine we make in Australia.

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Kimberley Pearce Kimberley Pearce

Social media style guide for the skimmers

Social media often falls to the youngest millennial in the team, which can be a bit sticky if you haven’t properly briefed them on the voice and style that best represents your brand.

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Kimberley Pearce Kimberley Pearce

Media Release - Armadale Cellars

 In 2017, Armadale Cellars marks its anniversary with the 20th Birthday Tasting Festival, running from May to September 2017.

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