Case Study: COMMS
Wine South Tasmania
For regional collaboration of 40+ vineyards, Wine South Tasmania, Wine Brain rolled out an integrated comms strategy across Spring In the Vines ’24 and Southern Open Vineyards ‘25, incl.
Developing event partners to encourage interstate visitors – incl. The Tasman, The Old Woolstore, Hadley’s, Ageing Barrel Tours, Apple Isle Tours, The Derwent Experience, The Wine Hopper, IBD Convention
Wrote and pitched the press releases and media kits targeting long and short lead media, on the mainland and local Tasmanian press – media hits incl. ABC Radio Hobart, The Mercury, Time Out Australia, Gourmet on the Road, and advertorial in Halliday Wine Companion and Wine Pilot.
Created and scheduled month-long social media campaign - 5 posts pw x 4 weeks across Instagram and Facebook feat. key experiences and vineyard destinations.
Reworked social media messaging for weekly emails - addressed to WST Mailchimp ‘wine lovers’, producers, and ally audience to further reach.
To support the story-driven comms strategy, Wine Brain also
Updated the key messages, like discovery of famous producers and boutique gems, insider experience to existing web content.
Curated images to better target core consumers.
Developed Google Maps for Touring from previous content.
Worked up experience guides, like sub-regional exploration, family fun, sparkling highlights.
Recommended social boosts and maintained social media community with organic engagement.
