Case Study: CONSUMER / TRADE
Armadale Cellars
For Melbourne boutique wine retailer, Armadale Cellars, Wine Brain developed a 20-week campaign to promote their 20th Birthday , incl.
Developed the Armadale Cellars 20th Birthday Festival messaging that ran over 20 weeks
Overlaid campaign on existing consumer tasting calendar
Collab with key wineries for mutually beneficial marketing content
Rewarded customer sales with a ‘golden ticket’ tactic (a double pass drawn at each event for buyers to be guests at the invite-only birthday lunch).
This consumer event project required multilayered project management from concept to completion incl.
The event was complemented with an engaging social media campaign that:
Utilised throwback photos from the last 20 years
Developed #AC20thdayFest hashtag for consumer and winery participation
Increased in followers and active engagement with posts across social media channels
Wine Brain produced the campaign strategy, content for website and email footers, old image selection, suggested branded t-shirts, supplier letters, producer schedule and media kit.
