For local, self-distributed brands, comprises trade sales marketing kit production incl. brand collaboration, product promotion and event design, pitch deck, price list, and portfolio management, technical and tastings notes.

Plus, tasting booklets, order forms, menus creation, website and targeted email campaign.

Comprises international markets trade facing content, including brand story consistent brochures, retailer collateral, sommelier-targeted technical notes, signage.

Also, customer PowerPoint presentations and regionally specific price lists for importers.

Comprises an event plan and management of the event promotion incl. social media, group marketing, and PR campaign running over ~2 months.

Incl. content and tactical recommendations that drive compelling guest experience, event attendance and sales, as well as broaden consumer brand recognition and drive database acquisition.

Comprises building out a commerce-integrated, subscription platform (e.g., Squarespace) with the brand story to provide a brand home, technical/tasting/press notes and image library and point of contact for trade and consumers.

Create a seamless buying experience, with template, content development and image selection incl. the hero images and bottle shots, integrating domain, setting up payment platform (Stripe), social media streams, email marketing, and testing before shepherding the launch, and handover.

Comprises documented 12-month marketing program.

Starting with Marketing Program Strategy reiterate brand voice, web changes, database development, social media, local area and regional tactics, experiences, sponsorship leverage & PR, and brand collaborations.

Teased out into Activity Calendar, detailing planned activities, costed events, and targeted comms with a round of changes to refine the plan.

Comprises documented brand story, incl. deep dive into the history and brand differentiation, build identity prism to honing down to key brand messages.

Identify core consumers interests and drivers, and a compelling brand voice to communicate with them.

Develop a communications kit for collateral and digital content.