Refresh (or establish) the direct-to-consumer strategy – tailored to the business lifecycle – with a coordinated campaign to drive sales to your list and build the community.
—STRATEGY: best in class DTC strategy, key market insights, model opportunity and budget growth.
—TECH STACK/ PROCESS: review tech stack, refresh data collection, customer experience, optimising cellar door.
—RE/ DEFINE OFFER: Refresh/ matrix variable packs, prices and discounts, incl. brand-building features.
—LAUNCH PROMO: Review/ update to web, then one-month digital launch across social media and email.
Refresh (or establish) the direct-to-consumer strategy – tailored to the business lifecycle – with a coordinated campaign to drive sales to your list and build the community.
—STRATEGY: best in class DTC strategy, key market insights, model opportunity and budget growth.
—TECH STACK/ PROCESS: review tech stack, refresh data collection, customer experience, optimising cellar door.
—RE/ DEFINE OFFER: Refresh/ matrix variable packs, prices and discounts, incl. brand-building features.
—LAUNCH PROMO: Review/ update to web, then one-month digital launch across social media and email.